BRAND MANAGER JOB DESCRIPTION - BIZCRM APP

Brand Manager Job Description

Job Brief

A Brand Manager is responsible for developing and executing marketing strategies to build and enhance a brand’s presence and reputation. They oversee the brand’s development, ensure consistency across all channels, and work to meet the company’s marketing goals.

Brand Manager Responsibilities Include

• Creating and implementing brand strategies.
• Analyzing market trends and consumer behavior.
• Collaborating with marketing and product development teams.

Responsibilities

• Develop and implement comprehensive brand strategies.
• Conduct market research to identify opportunities and threats.
• Manage brand budgets and monitor expenses.
• Coordinate with external agencies for marketing campaigns.
• Track and report on brand performance metrics.

Requirements and Skills

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in brand management or similar role.
• Strong understanding of market research and consumer behavior.
• Excellent communication and project management skills.
• Proficiency in marketing software and tools.