General sales manager job description

Job Title: General Sales Manager

Job Description:

General sales managers play a vital role in overseeing the sales operations of the sales department in auto dealerships or companies. They are responsible for securing and training sales personnel, ensuring that the department meets its sales goals and customer expectations, and developing a departmental strategy plan. In larger companies, general sales managers also act as a liaison between the sales team and other departments, as well as the executive management of the organization.

What Does a General Manager of Sales Accomplish?

Conduct annual and quarterly sales forecasts for the year by estimating sales totals, operating profits and expenses. This includes considering competitors, industry trends, and economic indicators.
Collaborate with other managers to discuss estimates and ensure that targets are achievable and relevant.
Meet with sales representatives to create an action plan that ensures the team meets their gross profit and sales goals.
Recruit, supervise, train, and guide sales representatives to ensure they achieve their sales targets.
Stay up-to-date with the latest local, state, and federal laws that may impact their work. Sales managers must be informed to ensure compliance with these laws.
Establish guidelines for advertising and marketing by analyzing the financial performance and effectiveness of advertising campaigns.
Review customer satisfaction surveys to understand their experiences and make suggestions for improving customer service and retention.
Develop and maintain connections by interacting with manufacturing representatives, customers, and representing the company at conferences and trade shows to boost sales and expand the network.

General Sales Manager Qualifications

Education: While there are no specific qualifications required to become a general sales manager, it is recommended to have at least a high school diploma or similar qualifications. Many general sales managers hold higher degrees in computer science, business, or mathematics.
Experience: To become a general sales manager, a minimum of two years of experience in a sales setting is necessary. Having a proven track record of achieving or exceeding sales goals is essential before stepping into an executive sales leadership role. Building relationships with customers and understanding the needs of business decision-makers are also crucial. Additionally, managerial skills and the ability to lead are necessary qualifications.

Skills and Traits of a General Sales Manager

Communication Skills: General sales managers benefit from strong communication skills when interacting with sales representatives and customers.
Ethical Standards: General sales managers are responsible for maintaining the highest ethical standards, ensuring their team's compliance with the law and the company's principles.
Relationship Building: General sales managers establish relationships with top management, peers, and counterparts from other companies.
Customer Service: General sales managers must have empathy and a deep understanding of customer needs in order to succeed.
Teamwork: They should be able to unite their team members under a common vision.
Analytical Abilities: General sales managers use reports to coach team members and analyze data to better understand margins, sales discounts, and pricing.
Time Management: General sales managers are skilled at organizing their tasks and effectively managing their time to meet deadlines.

Conclusion:

In conclusion, the role of a General Sales Manager is crucial in driving sales operations and achieving revenue targets in an organization. They oversee the sales team, develop sales strategies, and foster a high-performance culture to meet and exceed sales objectives. With a focus on customer satisfaction and market expansion, they lead by example, mentor sales staff, and ensure adherence to company policies and procedures.

GENERAL SALES MANAGER JOB DESCRIPTION - BIZCRM APP